- The Business Owner’s Playbook – Powered by Bravo Company Staffing
- Posts
- You’re Not the Genius
You’re Not the Genius
(But That’s Okay)
Hey there,
You see this meme? Let’s talk about it.

On the left, you’ve got the “nimwit.” Doesn’t overthink, just does the thing.
On the right? The genius. The monk. The rare 1-in-a-million person who gets it all right the first time.
And in the middle? Most of us. Crying, paralyzed by analysis, too smart for our own good, but not smart enough to simplify things like the genius or the nimwit.
Here’s the truth: You’re not the genius. (Neither am I.)
And that’s fine because you don’t need to be a monk-level master to win in business. All you need is action. Relentless, consistent action.
Got untouched leads sitting in your CRM? You’re throwing away money. Hire an offshore virtual assistant to follow up on those leads for a fraction of what you’d pay locally—and watch them turn into sales.
3 Ways to Stop Overthinking and Start Winning
Action Beats Perfection Every Time
Stop waiting for the “perfect” plan. It doesn’t exist. Pick one thing that moves the needle—whether that’s making one extra sales call, booking a client meeting, or fixing one process—and do it today.Simplify the Problem
Got a decision to make? Boil it down to this: Will this make me more money or save me time? If the answer’s yes, it’s a no-brainer.Play to Your Strengths
Geniuses try to conquer everything. Nimwits focus on what they’re good at and delegate the rest. Be a nimwit. Stick to what you do best and get help for the rest.
Is your website losing you leads? Reply Audit with your website address, and we’ll complete a full audit over the weekend—free of charge.
Thanks for reading.
John Plumstead
Bravo Company Digital
USMA '09 | OEF 10-11