You Don’t Need Another Funnel — You Need a Backbone

March 27, 2025

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Everyone’s trying to “optimize their funnel.”



Cool. But if your business is leaking leads faster than a toddler with a juice box... maybe it’s not the funnel’s fault.



Let’s talk real business backbone:
Sales. Follow-up. Offers. Execution.



Here’s the no-fluff checklist I wish someone gave me when I started:



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1. Your offer isn’t boring — it’s just unclear.



If your prospect needs a PhD to understand what you do, you’re losing.
Write your offer like you're texting your cousin. “We clean gyms 7 days a week. First floor's on us. Sound fair?”



2. You don’t need more leads. You need better follow-up.



Most business owners follow up like this:
Day 1: “Just following up.”
Day 10: Silence forever.
Be the business that’s respectfully persistent. 7–12 touchpoints, minimum. Yes, really.





3. Your sales process is just… vibes.


If your whole strategy is: “I talk to people and sometimes they say yes,” that’s not a process.
Create a script. Track your close rate. Improve the dang thing.



Bonus tip: Systems beat motivation.


Your business should be making more. The 90-Day Profit Playbook gives you a step-by-step system to fix what’s broken and start scaling—fast. No fluff, just results.



TL;DR:



You don’t need another guru.
You need discipline, clarity, and a little backbone.

If you're ready to actually fix the engine — not just paint the car — I’ve got some things that’ll help.



Stay sharp,
John<br><br>



P.S. Know someone who needs to hear this? Forward it their way.





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