Why Most Veterans Struggle in Business

February 25, 2025



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They say veterans make great business leaders.



Discipline. Leadership. Execution.



But business is a different battlefield, and most vets aren’t ready for the fight. I know, because I wasn’t.



Here are three lessons I learned the hard way:



1. Fire Fast



I held onto bad employees, hoping they’d improve. They didn’t.



A bad hire doesn’t just hurt themselves—they hurt everyone around them.



Firing isn’t personal. It’s math. If they’re not producing, cut them loose.



2. You Can’t Outwork Bad Math



Most businesses fail before they start because their market is too small.



Before jumping in, ask yourself:
✔️ How big is the market?
✔️ What’s the max revenue potential?



If the ceiling is too low, you’ll never scale—no matter how hard you work.



Your business should be making more. The 90-Day Profit Playbook gives you a step-by-step system to fix what’s broken and start scaling—fast. No fluff, just results.



3. Low Margins = No Room for Mistakes



High-margin businesses let you make mistakes and still win. Low-margin businesses? One screw-up and you’re underwater.



A 50% margin business gives you breathing room. A 10% margin business means survival is a daily battle.



The Takeaway



💡 Fire fast.
💡 Pick markets where winning matters.
💡 Choose high-margin businesses that let you survive long enough to get good.



Entrepreneurship isn’t just about effort—it’s about playing the right game.



Pick the right game, and winning gets a whole lot easier.



  • John



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