Turning Cold Leads Into Long-Term Cleaning Contracts

How We Close Cold Leads for Commercial Cleaning Services

Author

John Plumstead
November 21, 2024

This morning, I had a conversation with someone in the industry:

“Our close rate is about 35%. Should we improve our services or just keep going as is?”

It’s a fair question—until you realize their pipeline was built entirely on referrals and word-of-mouth.

Here’s the problem:

Relying on warm leads from referrals won’t help you scale. When you step into the world of cold leads, everything changes.

Here’s the hard truth:

1) Cold leads don’t know you.

2) They don’t trust you (yet).

3) They’ve likely been burned before.

That makes closing cold leads 100x harder. But it’s also where the real growth is because that’s where 99% of your potential clients are.

Here’s what’s worked for us to close more cold leads:

  • Highlighting our offer: Clear pricing and unique value for their business.

  • Improving our process: From first contact to signed contract, every step is dialed in.

  • Building trust fast: Sharing testimonials, case studies, and guarantees to ease concerns.

  • Being everywhere: Consistent content—newsletters, LinkedIn, videos—keeps our company top of mind.

  • Upping our sales game: Focused follow-ups and persistence make the difference.

Referrals will only take you so far. Imagine having a full pipeline AND your warm leads—contracts would pile up!

Want to learn how we do it?

Let’s talk about scaling your cleaning business the right way.

Stop leaving growth on the table. Build a process that attracts the right clients and keeps them coming back.

P.S. Ready to stop relying on referrals and start building a system that brings in consistent clients? We can help.