The Truth About Mindset: It’s Not Just Hype

Hey Valued Entrepreneurs,

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It’s become a bit of a trend lately—leaders catching a glimpse of a Tony Robbins seminar and suddenly claiming they’ve cracked the code on mindset mastery.

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But here’s the thing:

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As someone with a master’s degree in sport and performance psychology, who’s taught mental toughness at the U.S. Military Academy at West Point, and has worked with college and professional athletes on building a champion’s mindset, I can tell you there’s more to this than just feel-good phrases.

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There's still plenty I don’t know, but after years of study and practice, I’ve seen what works. If you’re an entrepreneur looking to gain the mental edge in business,

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here’s where you should start:

1. Get 8 hours of sleep every night.
   Yes, really. It sounds basic, but without consistent sleep, you’re setting yourself up for failure. Sleep is your foundation—if you don’t have this down, don’t bother optimizing other areas yet. Make this a non-negotiable.

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2. Do something physical every day.
   Whether it’s a brisk walk or an intense CrossFit session, make daily movement a priority. Physical health fuels mental strength.

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3. Eat food you’re proud of.
   Nutrition science may be all over the place, but the simplest rule is this: eat meals you can feel good about. When you're fueling your body well, you’re likely already ahead of most.

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Once you’ve nailed the basics of sleep, movement, and nutrition, then start exploring deeper mental strategies like mindfulness, stoicism, or cognitive behavioral theory.

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Why does this matter for business?

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Because running a business is hard. Really hard. You’re going to face constant challenges, and if you’re not at your best mentally and physically, you’re putting yourself at a disadvantage.

Set yourself up for success by building a foundation that supports both your body and mind. When you take care of these fundamentals, you’ll see the difference—not just in how you feel but in how you lead your business.

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Stay strong,

Bravo Company Digital Team 

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