The Real Path to Landing Big Clients

Here’s the answer you don’t want to hear: You first land a ton of small, “shitty” clients.

Let me tell you about a buddy of mine. He started a tech security business, and his first client was Google. Sounds like a dream, right? Aim high, go big, and work with the giants in your space.

But here’s the part no one talks about:

• He and his partners were sitting on a mountain of cash.

• They had inside help at Google.

• They were uniquely positioned to solve a problem that no one else could.

In short, it was a one-in-a-million situation. You can’t replicate that.

So, how do you land your version of “Google” when you don’t have that perfect setup?

• Those “small, shitty” clients teach you the lessons you need to grow.

• They build your reserves and give you the stability to take risks later.

• They sharpen your skills so you can crush it when the right opportunity appears.

Quit trying to leap straight to the top. Take on every small client you can find. Master the fundamentals. Build your reputation. Then, when the moment comes, you’ll be ready to seize it.

Ready to start building that foundation? Let’s discuss how we can help you attract the clients you need now so you’re ready for the ones you want later.

To your success,
John