The One Sales Mistake Costing You Thousands

March 06, 2025

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Most business owners screw this up and don’t even realize it…



They focus on lead generation but completely neglect lead conversion.



Translation?



You’re paying for attention, but leaving money on the table because you’re not closing deals.



Today, I’m giving you a 3-step framework to instantly improve your sales conversion rate.



The 3-Step "Fix Your Sales" Framework



1 - Speed = Money



50% of buyers go with the first vendor that responds.



Fix:

  • Call every new lead within 5 minutes of them showing interest.

  • If you can’t? Set up an automated follow-up (email + SMS) that triggers instantly.



2 - The ‘Yes’ Ladder



Fix:

Instead of pushing a hard close, get small “yeses” first:



  • “Would you like to see how we’ve helped similar businesses?”

  • “Want me to send you a quick case study?”

  • “Would it help if I showed you how our process works?”



Each “yes” makes the final sale way easier.



3 - The ‘Trust Shortcut’



People buy from those they trust—so fast-track trust.



Fix:

  • Before the pitch, send social proof (testimonials, case studies, reviews).

  • If possible, use a video testimonial—people believe happy customers more than they believe you.

  • Say this on every call: “I’ll send over some success stories before we chat.”



Your business should be making more. The 90-Day Profit Playbook gives you a step-by-step system to fix what’s broken and start scaling—fast. No fluff, just results.



TL;DR:



1️⃣ Speed wins—respond to leads immediately.
2️⃣ Use small yeses to build momentum.
3️⃣ Show proof before asking for the sale.



BONUS: I made a Lead Conversion Checklist that walks through this step-by-step. Reply “Checklist” and I’ll send it over.

Pick the right game, and winning gets a whole lot easier.



- John



P.S. Know someone who needs to hear this? Forward it their way.



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