- The Business Owner’s Playbook – Powered by Bravo Company Staffing
- Posts
- The 1% Rule of Business (And Life)
The 1% Rule of Business (And Life)
Alright fellas, let’s be real for a second.
The average man made his last real friend on the first day of sophomore year in college. Think about that. It’s been years since most guys built a deep, new friendship. Instead, they talk about their college buddies like legends and haven’t been vulnerable with another dude since.
News flash: This is hurting your life and your business.
The best salespeople, leaders, and entrepreneurs? They don’t just know how to close deals—they know how to connect. They understand something called Social Penetration Theory (yeah, weird name, but stick with me). It basically says that relationships don’t grow unless you move past surface-level talk.
And most guys? They never do.
Need Cold Callers Who Actually Get Results?
Most offshore call centers sound robotic, struggle with cultural differences, and don’t get results. Bravo Global Staffing is different.
Trained, fluent English speakers who don’t sound like a script.
Dedicated reps who actually book appointments.
Proven success in commercial cleaning, home services, and more.
Want to see how it works? Book a call now: https://bravoglobalstaffing.com/
Here’s what it looks like.
Level 1 (Basic Bro Talk – Where Most Guys Stop)
“What’s up, man?”
“How’s work?”
“Kids good?”
Safe. Harmless. But forgettable.
Level 2 (Small Talk – Where Good Salespeople Live)
“Crazy weather we’re having, huh?”
“Did you see that game last night?”
“Work’s been nuts, man.”
A little better. But still nothing real.
Level 3 (Personal – Where the 1% Start)
“Man, the political climate is wild. Makes me feel a little insecure about my professional future.”
“Raising kids is tough. Sometimes I feel like a total failure.”
“I’ve been thinking a lot about what I really want out of my career. It’s kind of overwhelming.”
Now we’re getting somewhere. This is where real relationships start
Level 4 (Deep Connection – Where Trust is Built)
“Man, the political climate is wild. Makes me feel a little insecure about my professional future.”
“Dude, I feel the same way. How are you handling it?”
“Raising kids is tough. Sometimes I feel like a total failure.”
“Bro, same. I lost my patience with mine the other day and felt terrible. What’s been the hardest part for you?”
“I’ve been thinking a lot about what I really want out of my career. It’s kind of overwhelming.”
“Man, I’ve been there. What’s been on your mind the most?”
This is where the 1% live. It’s how you build real friendships, real business relationships, and real loyalty.
Because at the end of the day, business is just people. And people don’t remember what you sell them—they remember how you make them feel.
So, ask yourself:
Are you stuck in Level 1 and 2? Or are you actually building relationships that matter?
Best,
John
The gold standard of business news
Morning Brew is transforming the way working professionals consume business news.
They skip the jargon and lengthy stories, and instead serve up the news impacting your life and career with a hint of wit and humor. This way, you’ll actually enjoy reading the news—and the information sticks.
Best part? Morning Brew’s newsletter is completely free. Sign up in just 10 seconds and if you realize that you prefer long, dense, and boring business news—you can always go back to it.