Residential or Commercial? Your Simple Lead Strategy for Every Stage

1. I Need Leads: Build foundational systems for lead generation.

2. I Need More Leads: Expand lead flow and improve quality.

3. I’m Good: Optimize systems and find missed opportunities.

Stage 1: I Need Leads

• Website & GMB: Create a professional site and optimize your profile.

• Cold Outreach/EDDM: Target neighborhoods with cold calls or direct mail.

Stage 2: I Need More Leads

• Facebook Ads & PPC: Target homeowners with offers and search ads.

• Upsell Services: Offer recurring packages.

Stage 3: I’m Good

• Follow-Ups: Call past leads with new offers.

• Retargeting Ads: Target website visitors.

• Referrals: Incentivize clients to refer others.

Stage 1: I Need Leads

• Website & GMB: Focus on industry-specific pages and reviews.

• Cold Calling: Reach out to businesses directly.

Stage 2: I Need More Leads

• Outbound Campaigns: Use email and LinkedIn to target industries.

• SEO & Paid Ads: Optimize for search terms and run targeted ads.

Stage 3: I’m Good

• Follow-Ups: Reconnect with old prospects.

• Retargeting Ads: Upsell or cross-sell to current industries.

• Feedback: Use client insights to improve services.

1. Identify your stage: Are you building, expanding, or optimizing?

2. Focus on your category:
   Residential: Target homeowners with ads and direct mail.

   Commercial: Use cold outreach, SEO, and ads for industries.

3. Apply the strategy: Take the next step with clear, focused actions.

Ready to take your business to the next level? Let’s build your lead generation strategy today.