Here's Why You’re Not Booking New Business Appointments

For Owners, CEOs, and General Managers

Author

John Plumstead
October 01, 2024

If your calendar is looking empty, it’s time to turn things around and go harder than ever before!

Whether you’re:
=> A W-2 Warrior building a side hustle,
=> A General Manager keeping operations smooth, or
=> A CEO driving your company forward,
The challenges of booking new business appointments are often the same.

But here’s the good news—there are proven ways to level up your appointment-setting game.

Let’s explore some strategies that work for us, so you can start applying them too.

Personalize Every Outreach

Sending generic messages or emails is the fastest way to get ignored. 

Tools that make it easier:

You can Integrate them together or choose either one to accomplish your outreach goals

Personalization is more than just adding a name—it’s about connecting with the specific challenges your prospect is facing.

HERE’S A QUICK TIP

Take the time to research your prospects and use that information to craft messages that speak directly to their needs.

These platforms help you do deep prospect research and automate emails, so you can personalize at scale.

Follow Up Consistently

If you’re not following up enough, you're leaving money on the table. 

A well-structured follow-up sequence can boost your booking rate by up to 20%. 

Consistency is key here—don’t let good leads slip through the cracks because you didn’t follow up.

We're not just talking about the power of follow-ups—we're proving it with real results!

We’re using close.com to keep our follow-ups organized and consistent, and it’s made a real difference. 

You can do the same—structure your follow-ups to build stronger connections and close more deals.

Make Scheduling Easy

Let’s face it—no one likes the back-and-forth hassle of scheduling meetings. 

That’s where Calendly comes in. 

With just a few clicks, you can share your availability and let clients book a time that works for them.

Making it easy for people to meet with you means more appointments and less wasted time.

The bottom line?

These are strategies THAT WORK and we’ve seen the results firsthand. 

Whether you’re booking one more meeting or trying to fill your entire week with appointments, these tools and techniques can help get you there.

Level up your outreach, follow up with purpose, and make it easy for people to connect with you.

Cheers,
Becca

1  Bravo Company Digital Team Veteran-Owned. Business-Focused. Results-Driven. Phone: (817) 859-6221