Balancing Empathy and Action—Lessons from Surviving Hurricane Milton

Hey Readers,

I just lived through Hurricane Milton here in Tampa, Florida. My family and I decided to ride out the storm—about 10 miles from Tampa Bay and 40 miles from the barrier islands.

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Since we’re not in a flood zone, we felt confident staying. But despite our confidence, many people urged us to leave, concerned by the media’s coverage and predictions of disaster. I understand why they were worried.

The news made it sound like chaos was inevitable, but we chose to trust what we knew about our situation. After a long night, we made it through safely, with our biggest inconvenience being 24 hours without power. That wasn’t the case for everyone, though.

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Some people lost homes, vehicles, or have loved ones dealing with real devastation. That’s a much harder challenge to face. Part of me wants to push people to pick up and rebuild, but I also realize that everyone processes things differently.

You need systems in place to get things done, but you also have to lead and manage people—and people can be unpredictable. It’s not always straightforward, but that’s the reality of leadership. Managing people every day is what we do.

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If you want to know how our cold calling team can help you and your business, reach out.

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Stay well,
John Plumstead
Bravo Company Digital

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