Are Referrals Enough to Fuel Your 2025 Growth?

Today, I talked with the owner of a commercial cleaning business who’s built his success entirely on referrals. Every year, he loses a few accounts and picks up a few new ones. But for 2025? He’s convinced it’s the year he’ll double his growth.

I asked about his lead generation strategy, and he replied, “Nothing. I’m going to work hard, and the referrals will roll in.”

Referrals are gold. There’s no doubt about that. But relying solely on them? That’s like planning for a harvest without planting any seeds.

They’re not something you can schedule, scale, or control. And if you’re aiming for serious growth, it’s risky to leave it to chance.

If referrals alone were the answer, why aren’t they already doubling your business?
Imagine adding just one intentional lead source to your strategy.

It doesn’t have to replace referrals—it can amplify them. When you control the flow of leads, you control growth.

With just six months of targeted lead generation, you could see more qualified prospects than years of waiting on the next referral. You don’t have to leave next year’s growth to luck; set it in motion yourself.

2025 is on the horizon. Time to go beyond what’s “worked” and unlock what’s possible.

Best Regards,
John Plumstead
The Bravo Company