3 B2B Lead Generation Myths Debunked

Hi Valued Entrepreneurs,

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Have you ever wondered why your lead gen efforts aren’t converting the way you expect?

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You’re not alone. Many B2B companies fall victim to three common myths that can stall growth. Today, I will shed some light on them and show you what works.

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Here’s a quick teaser:

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Cold calling is NOT dead, and neither is email. Using just one channel is like leaving money on the table. Want proof?

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I’ve just posted a video that breaks down the top 3 lead generation myths in B2B and how to avoid these traps to boost your leads.

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Check out the video here:

What you'll learn in 8 minutes:

• Myth #1: Cold calling is dead. (Spoiler: it’s not—it just requires volume and the right strategy.)

• Myth #2: Email blasts don’t work. (They do, but only when you’ve nailed your list and deliverability.)

• Myth #3: One channel is enough. (The truth? You need both outbound and inbound strategies for long-term success.)

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These tactics are crucial for building a steady flow of quality leads that convert into appointments and sales. In the video, we also share a client case study that proves this—turning just one contract goal into four in one week.

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Curious how they did it? The video has the details.

If you're ready to level up your lead generation and want a straightforward way to reach your goals, this video is exactly what you need. Check it out, and feel free to reply if you have any questions!

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Best,
John Plumstead
Bravo Company Digital